Your Subscription Box Life Just Got WAY Easier! 🥳
Meet your #1 tool for running, growing, and organizing your subscription business in 2025!
LIMITED QUANTITIES AVAILABLE!
Ever wished you had a planner designed specifically to help you run your Subscription Box business?
Wouldn't it be nice to have a planner where you can...
- Map out all your boxes, themes & products to easily manage vendors, margins & deadlines
- Feel confident every day that you're working on what's most important
- Work smarter, not harder, with guided prompts and suggestions to give you more time freedom
- Access a dedicated marketing section filled with ideas and tips to help you grow every month
- Keep track of important metrics so you can make strategic decisions
- Check off important reminders so that you never miss a deadline or forget to order something (hello crinkle cut!)
The Subscription Box Planner™ was designed just for YOU.
- It's for the Subscription Box business owner who is tired of forgetting important steps.
- It's for the Sub Box curator who has sticky notes of product ideas all over their desk, in need of some box planning organization.
- It's for the Sub Box side hustler who wants to better structure their workflow so that they aren't chained to their business 24/7.
- It's for the Sub Box CEO who would love a little guidance to plan better, market more consistently, grow their business, and reach their goals.
- It's for you! 🙌
Take a look inside:
We know running a successful subscription box business means being able to stay on top of a lot of moving pieces. With The Subscription Box Planner™ you'll be able to stay organized, work more efficiently, AND have a clear focus for what to work on each and every day to reach your goals.
- Never miss an important task with pre-populated checklists to keep you on track.
- Learn how to plan ahead so that holidays and promotions don't sneak up on you.
- Draw inspiration from novelty holidays for social media, promos, blogs, or other content so you're never at a loss for ideas.
- Stay focused on what matters with guided plans every week (it's like we're right there with you!)
- Get ahead of your work with quarterly checkpoints so you can create more white space in your business and life.
- Grow your mindset with over 100 Sub Box CEO affirmations integrated into your planning pages.
- Learn as you grow with over 80 expert subscription box business tips and marketing ideas so you're never left feeling stuck.
WARNING! ⚠️
This is NOT your Mama's Planner!
(in the best way)
The Subscription Box Planner™ is so much more than a calendar- it's a comprehensive business planning and management SYSTEM.
When fully printed it's 240 pages of pure planning gold.
Need something more portable? Choose the digital version and use it as a fillable PDF on your desktop, on your tablet, or with Goodnotes!
CHOOSE YOUR PLANNER👇
A digital version that you can use on your desktop, tablet, in Goodnotes, or print at home!
(nothing will be mailed to you)
- Annual Planning Pages - expertly designed to guide you through how to set your goals for the year and how to map out a plan to actually reach them too!
- Monthly Marketing Planner - take control of your marketing with a plan for social media, email campaigns, and other marketing activations for each month. Filled with marketing ideas and tips you can pull from if you need some help.
- Box Planner - map out all your boxes, themes, product ideas, vendor info, pricing/margins, and even track samples, orders, and more, so you'll always have a pulse on each box.
- Monthly Rhythm Cheatsheet - a guided worksheet to help you establish your perfect monthly rhythm so that you never miss a step from box to box!
- Pre-Shipping Checklist - never forget to order something important again!
- Month in Review Pages - track your KPIs and other important metrics in one place so you can make strategic decisions for your business each month.
- Weekly Kick Off Pages - set the tone for each week with focus and clarity based on your most important priorities. Add to-dos to your weekly checklist to stay on track.
- Over 80 subscription box business pro tips and marketing ideas scattered throughout so you can learn as you grow!
- Over 50 productivity tips, quick challenges, mindset tips, and encouragement to keep you going each week!
- Surprise pages, checklists & tutorials!
- BONUS: Annual Planning Workshop Training - Learn how to strategically set your annual goals and map out your perfect plan for the year! So you can stay focused on what matters most to you.
- Digital version that you can use in 3 different ways: on your tablet (in Goodnotes or Xodo), as a fillable PDF on your desktop, or print at home. Instant access!
Total value: $100
Regular price: $60
A (champagne coil) spiral-bound physical planner that ships within 4 business days!
- Annual Planning Pages - expertly designed to guide you through how to set your goals for the year and how to map out a plan to actually reach them too!
- Monthly Marketing Planner - take control of your marketing with a plan for social media, email campaigns, and other marketing activations for each month. Filled with marketing ideas and tips you can pull from if you need some help.
- Box Planner - map out all your boxes, themes, product ideas, vendor info, pricing/margins, and even track samples, orders, and more, so you'll always have a pulse on each box.
- Monthly Rhythm Cheatsheet - a guided worksheet to help you establish your perfect monthly rhythm so that you never miss a step from box to box!
- Pre-Shipping Checklist - never forget to order something important again!
- Month in Review Pages - track your KPIs and other important metrics in one place so you can make strategic decisions for your business each month.
- Weekly Kick Off Pages - set the tone for each week with focus and clarity based on your most important priorities. Add to-dos to your weekly checklist to stay on track.
- Over 80 subscription box business pro tips and marketing ideas scattered throughout so you can learn as you grow!
- Over 50 productivity tips, quick challenges, mindset tips, and encouragement to keep you going each week!
- Surprise pages, checklists & tutorials!
- Physical champagne coil spiral-bound copy that you can carry with you.
- Flexible cover for easy use and portability
- Monthly tabs for easy navigation
- Two pages of custom stickers for added fun
- Magnetic Bookmark to magically save your spot
- BONUS: Annual Planning Workshop Training - Learn how to strategically set your annual goals and map out your perfect plan for the year! So you can stay focused on what matters most to you.
Total value: $180
Regular price: $90
How the Digital Version Works:
Curious about how the digital version works? Take a look at the 3 different ways you can use it!
What if you knew exactly what to work on each and every day to reach your Subsciption Box business goals?
What if you knew exactly what to work on each and every day to reach your Subsciption Box business goals?
With The Subscription Box Planner™ you will!
Here's how The Subscription Box Planner™ helps you reach your goals and stay organized:
Annual Strategic Planning💡
You can't reach your goals if you don't know where you're going! In this strategic planning section, you'll identify all of your most ambitious annual goals, broken down by category. We'll guide you through with definitions and example goals for each category. Then, we'll help you make a plan for each goal, and integrate it into your monthly, weekly, and daily planning pages.
Sub Box at a Glance, Product Idea Bank & Monthly Box Planners 📦
Product sourcing and planning out your box lineups are a huge part of your subscription box business! Use the Sub Box at a Glance to plan out all of your box themes & line ups. Store product ideas for later on the product idea bank. Keep track of your monthly boxes with vendor info, pricing, and status tracking so you’ll always know what’s left to do for each box cycle.
Establishing Your Monthly Rhythm 🗓
Get clear on your core 4 (the 4 core dates that build the foundation for your monthly workflow) then plug them into your monthly rhythm calculator which becomes your personal detailed timeline and plan for when things need to happen in your business from start to finish. This is how you get ahead and off the sub box hampster wheel. We'll even show you how, with a free step-by-step training inside!
Marketing, Social Media & Email Planning 📣
It’s no secret that you need a marketing plan to drive subscriber growth! Each month, we’ll walk you through as you pick a marketing focus for the month. Marketing feels overwhelming when we try to do too much, in too short of a time frame. But that won’t happen when you utilize the monthly marketing pages inside The Subscription Box Planner™. They’re designed to help you focus on the right marketing initiatives each month. We’ll even give you 3 fresh marketing ideas for each month, as well as pro-tips, starter social media captions, and a social media & email campaign content planner.
Traditional Planner Pages (with a twist!) 🎉
Year at a glance, monthly view, weekly kick-off, and hour by hour daily lists are all included so you can cast the vision and execute at the monthly, weekly, and daily levels. And, we’ve added lots of fun surprises throughout the pages to make your work time a little more fun! 😉
Monthly Plan & Review Pages 📝
Start and end each month with intention - no more just wingin’ it! Kick things off by filling out your “Monthly Plan” where you’ll identify your monthly focus, as well as key metrics that you’ll need to hit to reach those goals. Wrap up the month with a “Monthly Review” where you'll track important metrics and other end-of-month tasks that will help you keep a pulse on the health of your business.
Subscriber Tracker, Pre-Shipping Checklist & Quarterly Check-in ✅
Need a reminder to change your website details at the start of each cycle? Order more packaging supplies? Double check your boxes to make sure you have enough for your next pack-out session? There’s a checklist for that! Important tasks won’t slip through the cracks, and you can stay focused on what matters while crushing your goals and celebrating wins along the way!
Learn As You Grow 📈
With over 80 subscription box pro-tips, marketing ideas, challenges, mindset motivations, productivity & time management tips, you’ll be able to learn as you grow your business! These are our tried and true expert tips, marketing ideas, and more that have helped us grow our subscription box businesses and our clients’ box businesses to multi six and seven figure levels!
With the right systems and strategic planning, you can create so much more ease in your business and life!
It's absolutely possible for you to grow your business without chaos and without having to hustle 24/7
You can learn how with The Subscription Box Planner™.
Ready for subscription box simplicity?
When you buy today, you'll also get these Bonuses!
BONUS #1: Annual Planning Workshop
Learn how to strategically set your annual goals and map out your perfect plan for the year! So you can stay focused on what matters most to you.
You'll get instant access to the pre-recorded training that you can use alongside your Subscription Box Planner™.
- Annual planning based on 8 distinct Subscription Box business categories so you can plan for ALL areas of your business.
- How to actually implement actions that will help you to reach those goals.
- Our Step-by-Step process for planning products for the year ahead.
- A proven system for focusing on what really matters throughout the year so your goals don't get forgotten.
BONUS #2: "Here's the Plan" Daily Notepad - First 50 Buyers Only!
Note: This bonus is limited to the first 50 buyers and only for physical version purchases, not digital)
Take charge of your day, one page at a time!
When you are one of the first 50 people to buy a physical version of the planner, we'll include this custom notepad to enhance your planning experience.
- Easily track important meetings & events
- Stay focused on your Big 3 each day.
- Evaluate priorities with the Priority Matrix so you stay on track with goals.
- Track your health & nutrition all in one place.
BONUS #3: 12 FREE Custom Boxes from BoxUp
Note: This fast action bonus is only available for those that buy the planner by Nov 17, 2025 and is available to US and Canada based buyers only.
Get 12 custom boxes for your subscription box business for free from BoxUp!
You'll get a special coupon code that can be redeemed at BoxUp for 12 FREE custom boxes!
- Great for testing out a new box design - use your own design, BoxUp templates, or design from scratch using their easy online design tool
- Experiment with branded boxes for prelaunch or an upcoming photoshoot
- No purchase necessary, just cover shipping!
When you buy today, you'll also get this Bonus!
Annual Planning Workshop
Learn how to strategically set your annual goals and map out your perfect plan for the year! So you can stay focused on what matters most to you.
You'll get instant access to the pre-recorded training that you can use alongside your Subscription Box Planner™.
- Annual planning based on 8 distinct Subscription Box business categories so you can plan for ALL areas of your business.
- How to actually implement actions that will help you to reach those goals.
- Our Step-by-Step process for planning products for the year ahead.
- A proven system for focusing on what really matters throughout the year so your goals don't get forgotten.
Exactly What's Included in The Subscription Box Planner™:
Both the digital and the physical versions come with 240 pages of the following:
- Annual Planning Pages - expertly designed to guide you through how to set your goals for the year, and how to map out a plan to actually reach them too!
- Sub Box Year at a Glance & Product Idea Bank - where you can plan out all of your box themes, products, and even store ideas for later!
- Monthly Rhythm Cheatsheet - a guided worksheet to help you establish your perfect monthly rhythm so that you never miss a step from box to box! (plus: free step-by-step video training on how to set this up!)
- National Days List - a list of national holidays and fun novelty holidays you can add to your planner
- Monthly Calendar Spreads - plug in all your important dates, events, and other commitments for one big-picture view.
- Monthly Social Media Planning Page - plan out your social content for the month and if you get stuck, use the suggested starter caption and the social media idea list to get you started!
- Monthly Email Campaign Planner - whip up your email campaigns for the month in one session with ease.
- Monthly Planning Pages - confidently step into each month with clarity around your most important tasks so that you can reach your goals. Don't worry, we'll guide you through it!
- Monthly Marketing Planner - take control of your marketing with a planning page designed to help you flesh out your marketing initiatives, along with 3 new marketing ideas you can tackle each month if you're not sure what to do next.
- Box Planner - keep track of each of your boxes with vendor info, pricing, and a status tracker.
- Pre-Shipping Checklist - never forget to order something important again!
- Month in Review Pages - track your KPIs and other important metrics in one place so you can make strategic decisions for your business each month.
- Quarterly Review Pages - check in each quarter with a guided resource to help you plan for the quarter ahead, and reflect on the quarter behind.
- Weekly View - kick off each week with important reminders and bonus tips to keep you motivated and focused.
- Daily Outline - Prioritize your Big 3 each day and use the bullet journal space below in any way that you choose!
- Over 80 subscription box business pro tips and marketing ideas scattered throughout so you can learn as you grow!
- Over 50 productivity tips, quick challenges, mindset tips, and encouragement to keep you going each week!
- Year at a Glance Spreads - visualize the year ahead with the full year calendar as well as a "box at a glance" lineup for all your planned boxes.
- CEO Affirmations - a list of 100 affirmations perfect the Sub Box CEO to grow your mindset while you're growing your business
- Subscriber Tracker - track your subscriber growth and celebrate wins with a custom tracker made just for you.
- Surprise Bonus Pages - helpful guides, checklists, and more intentionally placed throughout the planner just when you need them most!
- Physical Version Only - flexible front and back cover, champagne coil binding, 2 pages of custom stickers to use throughout, glossy monthly tabs for easy navigation, and magnetic bookmark to magically reveal your best week ever, every week!
- Digital Version Only - 3 different digital formats to choose from: use as a fillable PDF on your desktop, on your tablet using Goodnotes or Xodo, or print at home. Stickers are pre-loaded into Goodnotes for your enjoyment!
- BONUS: Annual Planning Workshop Training - Learn how to strategically set your annual goals and map out your perfect plan for the year! So you can stay focused on what matters most to you ($79 value).
- Finally stop stressing out about all the moving pieces and hoping you haven't missed something! You'll have a detailed timeline to follow based on your unique business needs, and we've got you covered with pre-populated checklists & reminders, just in case!
- Get EXCITED about growing your subscription box business rather than feeling like you're constantly spinning your wheels, now that you have a plan and structure you can follow to guide you month by month. (Breathe that sigh of relief friend, it's true!)
- Gain more time freedom! Running your sub box business doesn't have to consume all of your waking time. With The Subscription Box Planner™, you'll learn to plan in advance, create systems, and put workflows into motion so that you can enjoy more white space in your calendar.
What are you waiting for, Sub Box CEO?!
This planner is waiting for you to dive in
and get going!
We know what you need because we needed it too.
Hi, we're Becky & Jessica, subscription box owners and creators of The Subscription Box Planner™.
We're on a mission to simplify your sub box life and help you reach your goals!
Becky Hoy is the Founder of Brave Crate and Sub Box Systems where she supports subscription box owners to streamline and organize so they can do more of what they love!
She loves a good spreadsheet, is obsessed with systems, and thoroughly believes in working smarter, not harder!
Jessica Principe is the Founder of All Girl Shave Club and a Subscription Box Mentor coaching sub box owners through her digital courses.
As a busy mom, she created a way to scale her business to thousands of subscribers in the pockets of time that were available to her. She now runs her business in less than 20 hours per week.
We brought our collective experience together to create The Subscription Box Planner™ - designed specifically to help other sub box owners simplify, organize, and grow their businesses!
You can have simplicity in your business and still reach your goals! The Subscription Box Planner™ is here to help you do just that.
Ready for subscription box simplicity?
Questions?
What's the difference between the digital and the physical?
Both versions include the exact same content so you can't go wrong with either option!
The physical version is a full color, printed planner that is shipped to you.
The digital version comes with 3 different formats (all available to you with your purchase!). Use it as a fillable PDF file that you can either use on your desktop, print the file in sections from home, or, you can use the Goodnotes or Xodo version on your tablet. Stickers are preloaded into Goodnotes for your use as well.
Will you restock the physical version in 2025?
Unfortunately, no. We have a limited run available, and when they're gone - they're gone for the year. However, 2025 planner buyers are always the first to know when the 2026 version is available so you won't miss it next year when you purchase a digital version this year!
The digital version contains exactly the same content as the physical version, so check it out!
What if I don't have a subscription box business yet, will this help me get started?
This planner is not going to teach you how to start a subscription box business (but email us, we have other great resources for that!). This planner is intended to be used by those who already have a subscription box business, to help them streamline, organize, and crush their goals!
Do you ship outside of the US?
We ship worldwide! Shipping is free within the US, and there is a nominal shipping fee of $15 for physical planners that are shipping to all other countries.
Will this planner work for me if my box is quarterly, seasonally, bi-monthly, or any other non-monthly frequency?
Yes! We're so glad you asked! The planner can be adapted for any type of box frequency you have in your business. In the "how to" video that you'll receive when you purchase, we'll show you exactly how to adapt it for your needs.
Is this planner applicable to those of us who live outside of the US?
Absolutely! The planner is designed to help you stay organized, set up systems, track important metrics, and add simplicity to your business. The pro tips we include are not specific to any country, and can be generally applied anywhere! We know you're gonna love it!
Please note: our national holidays page is based on US holidays, but we do leave space for you to add your own as well.
Do you offer refunds?
We do not offer refunds on either our digital or physical planners. If you have questions that haven't been answered on this page, please reach out to us at info@jessicaprincipe.com before you order to make sure it's the right fit for you. In the rare instance that a physical planner becomes damaged in transit, please let us know and we will absolutely make it right for you!
What's the difference between the digital and the physical?
The physical version is a full color, printed planner that comes with a flexible front and back cover, coil binding, 2 pages of custom stickers, and monthly tabs for easy navigation. The digital version is a fillable PDF file that you can either use on your desktop or print from home, or, you can use the Goodnotes or Xodo version on your tablet. Stickers are preloaded into Goodnotes for your use as well. Physical version buyers will also receive the first quarter as a printable PDF so they can start working through some of the planning while they wait for their physical copy to arrive. Physical versions also come with a magnetic bookmark to hold your place at the weekly level. All the content inside the planners is exactly the same!
When will the physical version be shipping?
We can't wait to get it to you! Physical copies ship within 4 business days. In the meantime, you'll get immediate access to the annual planning pages of the planner digitally, along with the Bonus Annual Planning Training, so you can start planning right away, while you wait for your physical copy to arrive!
What if I don't have a subscription box business yet, will this help me get started?
This planner is not going to teach you how to start a subscription box business (but email us, we have other great resources for that!). This planner is intended to be used by those who already have a subscription box business, to help them streamline, organize, and crush their goals!
Do you ship outside of the US?
We ship worldwide! Shipping is free within the US, and there is a nominal shipping fee of $15 for physical planners that are shipping to all other countries.
Will this planner work for me if my box is quarterly, seasonally, bi-monthly, or any other non-monthly frequency?
Yes! We're so glad you asked! The planner can be adapted for any type of box frequency you have in your business. In the "how to" video that you'll receive when you purchase, we'll show you exactly how to adapt it for your needs.
Is this planner applicable to those of us who live outside of the US?
Absolutely! The planner is designed to help you stay organized, set up systems, track important metrics, and add simplicity to your business. The pro tips we include are not specific to any country, and can be generally applied anywhere! We know you're gonna love it!
Please note: our national holidays page is based on US holidays, but we do leave space for you to add your own as well.
How will the 12 Free Boxes Bonus be redeemed?
After you make your purchase, we'll send you a coupon code that you can use to place your order for 12 Free boxes with BoxUp. The coupon code will be delivered by Wednesday 11/13, by email with subject line, "Your BoxUp Bonus Coupon Code Inside."
Do you offer refunds?
We do not offer refunds on either our digital or physical planners. If you have questions that haven't been answered on this page, please reach out to us at info@jessicaprincipe.com before you order to make sure it's the right fit for you. In the rare instance that a physical planner becomes damaged in transit, please let us know and we will absolutely make it right for you!
Ready for subscription box simplicity?
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